Who We Are
ATRIUM24 Provides Strategic Business Consulting. Our Proprietary Data Share Program Guides our Pharmacies’ Dispensing & Marketing initiatives, and Premiere Members enjoy Custom Branded Prescriber Materials.
Dr. Nicolette Mathey
Pharmacist Founder, ATRIUM24 and DottiCRM
Dr. Nicolette Mathey began her career at 16 as a Walgreens cashier, then progressed to pharmacy technician and pharmacy manager, all while earning her Doctor of Pharmacy degree from the University of Florida in 2010.
Nicolette next joined BayCare hospital systems, where she opened outpatient pharmacies and launched transitions of care programs. She was later recruited by the visionary owner of Pharmacy Development Services (PDS), a leading consulting firm for independent pharmacies. At PDS, Nicolette played a key role in developing RX data analytics software, driving the company’s growth from 300 to 1,300 pharmacies in just four years, which led to her boss’s successful 7-figure exit in 2018.
In 2019, Nicolette founded ATRIUM24, initially offering business consulting services to independently owned pharmacies. She quickly recognized the need for technology solutions to support sales, marketing, and overall business management, which led Nicolette and her team to bootstrap a product.
In January 2024, ATRIUM24 launched its software, Dotti. Dotti “connects the dots” for pharmacies’ sales and marketing efforts and is recognized as the industry’s first CRM sales system.
In addition to her consulting work, Nicolette has firsthand experience as a pharmacy owner, having acquired Palm Harbor Pharmacy in 2017 and successfully exiting in 2023.
A recognized thought leader in the pharmacy industry, Nicolette regularly speaks at national conferences, including the National Community Pharmacy Association (NCPA), McKesson IdeaShare, Cardinal Retail Business Conference, and AmerisourceBergen (Cencora)’s ThoughtSpot.
Jen Rolewski
Director of Sales and Operations
Jen Rolewski is relentless in developing and testing marketing programs for your independent pharmacy. Leading the team as the Director of Sales and Operations, she brings her 20 years of medical sales experience to ATRIUM24. Jen will help you develop your brand and find new ways to grow your business and dominate your market.
Jen has over a decade worth of experience and has held many different roles and positions within the health care industry. Jen has previously worked with pharmaceutical giant Eli Lilly & Company where she focused on selling multiple products across a multitude of specialties. Jen’s father was a pharmacist who owned and ran his own pharmacy for many years. She understands the importance of independent pharmacies as a staple to the community to provide not just medications but care and compassion to patients!
Dr. Anne West
Clinical Pharmacist
Dr. Anne West, PharmD, started her career in pharmacy as an intern in 2009. She graduated magna cum laude from The University of Florida College of Pharmacy in 2013 and spent the beginning of her career in big box retail positions.
Over the years she was able to serve a large community and hone her skills not only as a pharmacist but as a patient care advocate and leader within the pharmacy. Craving deeper relationships with patients and the ability to expand her craft she made her move into the world of independent pharmacy by joining Palm Harbor Pharmacy in early 2022. After developing and fine-tuning various clinical programs within the pharmacy, she joined Atrium24 to share her expertise on a larger scale. Within Atrium24 Annie focuses on clinical initiatives and member-specific projects.
Tiffany Walters
Marketing Coordinator
With a unique blend of social media expertise and sharp business acumen, Tiffany Walters infuses her passion for connection and innovation into the Atrium24 team. As the Marketing Coordinator, Tiffany excels in synthesizing market trends with actionable strategies to enhance our brand’s presence. She is committed to articulating the strengths of Atrium24 and Dotti, ensuring each communication reflects our dynamic offerings.
Tiffany’s extensive experience in digital marketing and her deep understanding of pharmacy owners’ unique challenges allow her to create bridges between our solutions and your business needs. She is dedicated to illuminating the unparalleled support Atrium24 provides, granting you access to our tailored solutions that broaden your reach and magnify your impact.
Within Atrium24, Tiffany bolsters our mission to drive pharmacies toward unprecedented success. She adeptly combines data with creativity, playing a crucial role in sustaining the essence of our business.
Need A Speaker?
If you are interested in attending these events, please contact the respective representatives.
If you are interested in having Atrium24 attend your event or hiring Dr. Nicolette Mathey to speak, learn more here!
ATRIUM24
The meaning of ATRIUM24 is built on two fundamentals that make up the core of our business.
The first fundamental piece, Atrium, means a constant heart. The atrium is part of your heart and has the core function of pumping blood. The second piece, 24, represents 24 hours in a day. We are at the heart of your business, the “atrium” pumping marketing, consulting, and data into your independent pharmacy 24 hours a day.
Another meaning of the word atrium is a focal gathering point of the building, which yields light and transparency. We encompassed this meaning of the word atrium, by connecting, gathering, and networking with independent pharmacies.
At ATRIUM24 we embody the full intent of our name by building strong relationships and supporting our passions for our fellow pharmacy owners, their employees, patients, and prescribers.
Our Mission
Actionable Data For Independent Pharmacies
At ATRIUM24 our goal is to provide independent pharmacies with the tools they need to run a profitable pharmacy. We are constantly working on creative ways to innovative.
Ready To Start?
