Who We Are
Atrium24 is a SaaS and GPO platform helping independent pharmacies grow revenue through sales enablement, data-driven prescriber outreach, and exclusive product access. Our flagship platform, Dotti, is pharmacy’s first CRM, built specifically for independent pharmacy owners to strengthen prescriber relationships and capture more high-value opportunities.
Dotti makes prescriber engagement and opportunity tracking simple, actionable, and effective. Together with our GPO, which connects vetted 503B sources to our growing network of pharmacies, Atrium24 helps owners identify and act on opportunities to grow their business and stay ahead in a competitive landscape.
Dr. Nicolette Mathey
Pharmacist | Founder & CEO, Atrium24 Technologies | Industry Innovator & Speaker
Dr. Nicolette Mathey is a pharmacist, entrepreneur, and industry thought leader committed to helping independent pharmacies thrive in an increasingly competitive healthcare landscape. Her journey began at 16 as a Walgreens cashier, evolving through pharmacy technician and managerial roles before earning her Doctor of Pharmacy degree from the University of Florida in 2010.
Nicolette’s passion for operational excellence and growth strategies led her to launch outpatient pharmacy programs and later influence national pharmacy performance initiatives. In 2017, she became a pharmacy owner, acquiring Palm Harbor Pharmacy and successfully leading it through significant growth before exiting in 2023. Today, she remains deeply rooted in ownership as the founder of Achieve Pharmacy, a 503B fulfillment model bridging the convenience of online pharmacy with FDA-regulated compounded products.
In 2019, Nicolette founded Atrium24 Technologies, an ecosystem designed to empower independent pharmacies with tools, partnerships, and education to compete and grow. Atrium24 operates across three core channels:
- Dotti – the first CRM and sales enablement platform purpose-built for pharmacy sales, marketing, and prescriber engagement
- Atrium24 GPO – providing exclusive access to 503B and manufacturer partnerships with rigorous compliance standards and negotiated pricing power
- ATRIUMX – a premier annual conference uniting pharmacy owners and industry leaders for actionable strategies and collaboration
Recognizing the lack of modern infrastructure in the pharmacy sector, Nicolette and her team bootstrapped Dotti from concept to launch in 2024. Dotti “connects the dots” between dispensing data, prescriber outreach, and business development, giving pharmacy owners the same sophisticated tools used in other industries, without the complexity.
Nicolette is a sought-after speaker at major industry events, including NCPA, McKesson IdeaShare, Cardinal RBC, and Cencora ThoughtSpot, where she shares insights on sales enablement, compliance-driven growth, technology and AI adoption.
Through Atrium24 and Dotti, Nicolette continues to innovate and advocate for independent pharmacy, delivering solutions that create sustainable revenue streams, automate workflows, and position pharmacies for long-term success.
Ed Roberto
Advisor
Mr. Edward Roberto serves as a Mentor at Atrium24. He has been an active entrepreneur, angel investor, and more recently a limited partner in venture capital funds across the United States.
His expertise include business strategy, equity financing, positioning firms for significant growth, merger & acquisition integration, and IPO. Ed strives to drive positive impact on operational, financial, and technical matters.
Marvin Scaff
Chief Technology Officer
Marvin Scaff is a seasoned entrepreneur and technologist with deep expertise in AI, knowledge graphs, and enterprise security. As former CTO of Mach49, he guided tech strategy for startups backed by Global 1000 companies. Previously, he led innovation at Tulli.ai and Dex Imaging, securing over 15 patents. He co-founded Dabbl, raising $6.8M in Series A funding. An Entrepreneur-in-Residence at SVIC, he supported high-growth ventures, including ArcSight (acquired by HP for $1.6B). Marvin is a passionate problem-solver, software architect, and cycling enthusiast with a love for Shiba Inus and gourmet cooking.
Gary Clarke
Chief Financial Officer
Gary Clarke is a senior finance leader with 30 years of experience at the intersection of finance, strategy, and technology. He has led and advised high-growth startups in Molecular Diagnostics, Genomics, Gen AI, SaaS, and Clean Energy, raising $500M in capital and achieving successive exits, including an IPO. He was most recently the CFO and Head of Venture Finance and Economics with Mach49. Previously, he founded and led Trelar Logistics, Hy9, and Precision Epigenomics. His early career includes roles at Netscape, Amazon, and Vignette, following service in Army Special Operations. He holds a BS from the College of Charleston and a PMD from Harvard Business School.
Dr. Anne West
Clinical Pharmacist
Dr. Anne West, PharmD, started her career in pharmacy as an intern in 2009. She graduated magna cum laude from The University of Florida College of Pharmacy in 2013 and spent the beginning of her career in big box retail positions.
Over the years she was able to serve a large community and hone her skills not only as a pharmacist but as a patient care advocate and leader within the pharmacy. Craving deeper relationships with patients and the ability to expand her craft she made her move into the world of independent pharmacy by joining Palm Harbor Pharmacy in early 2022. After developing and fine-tuning various clinical programs within the pharmacy, she joined Atrium24 to share her expertise on a larger scale. Within Atrium24 Annie focuses on clinical initiatives and member-specific projects.
Tiffany Walters
Marketing Coordinator
With a unique blend of social media expertise and sharp business acumen, Tiffany Walters infuses her passion for connection and innovation into the Atrium24 team. As the Marketing Coordinator, Tiffany excels in synthesizing market trends with actionable strategies to enhance our brand’s presence. She is committed to articulating the strengths of Atrium24 and Dotti, ensuring each communication reflects our dynamic offerings.
Tiffany’s extensive experience in digital marketing and her deep understanding of pharmacy owners’ unique challenges allow her to create bridges between our solutions and your business needs. She is dedicated to illuminating the unparalleled support Atrium24 provides, granting you access to our tailored solutions that broaden your reach and magnify your impact.
Within Atrium24, Tiffany bolsters our mission to drive pharmacies toward unprecedented success. She adeptly combines data with creativity, playing a crucial role in sustaining the essence of our business.
Justin Echternach
Senior Software Engineer
As a Senior Software Engineer, I bring over two decades of experience building highly scalable web applications and robust integration processes, including critical solutions for large enterprise benefits platforms. My work involves architecting and maintaining systems that handle high-volume data, ensuring seamless connectivity and optimized performance across complex environments. With a deep background in system integration and data migration, I’m passionate about delivering reliable, maintainable solutions that empower organizations to grow and adapt with confidence.
Need A Speaker?
If you are interested in attending these events, please contact the respective representatives.
If you are interested in having Atrium24 attend your event or hiring Dr. Nicolette Mathey to speak, learn more here!
ATRIUM24
The meaning of ATRIUM24 is built on two fundamentals that make up the core of our business.
The first fundamental piece, Atrium, means a constant heart. The atrium is part of your heart and has the core function of pumping blood. The second piece, 24, represents 24 hours in a day. We are at the heart of your business, the “atrium” pumping marketing, consulting, and data into your independent pharmacy 24 hours a day.
Another meaning of the word atrium is a focal gathering point of the building, which yields light and transparency. We encompassed this meaning of the word atrium, by connecting, gathering, and networking with independent pharmacies.
At ATRIUM24 we embody the full intent of our name by building strong relationships and supporting our passions for our fellow pharmacy owners, their employees, patients, and prescribers.
Our Mission
Actionable Data For Independent Pharmacies
At ATRIUM24 our goal is to provide independent pharmacies with the tools they need to run a profitable pharmacy. We are constantly working on creative ways to innovative.
Ready To Start?
