Who We Are

ATRIUM24 Provides Strategic Business Consulting. Our Proprietary Data Share Program Guides our Pharmacies’ Dispensing & Marketing initiatives, and Premiere Members enjoy Custom Branded Prescriber Materials.

Dr. Nicolette Mathey

Dr. Nicolette Mathey

Pharmacist Founder, ATRIUM24 and DottiCRM

Dr. Nicolette Mathey started her career at Walgreens at age 16 and earned her PharmD from the University of Florida in 2010. After pioneering a successful Bedside Delivery program at BayCare Health Systems, she became the Director of Clinical Services at Pharmacy Development Services. There, she co-developed the Clinical Services Profit Ignitor and played a pivotal role in early data analytics. In 2017, Nicolette acquired Palm Harbor Pharmacy, transforming it from a contracts-only establishment in a Heat Zone to a thriving hub. She revamped its identity, introducing robust digital marketing, a multi-rep sales system, compounding, immunizations, NABP accreditation, Test & Treat, Pharmacogenomic (PGX) Testing, and more.

In 2019, Nicolette founded ATRIUM24, initially offering business consulting to pharmacies. Focused on developing software to automate data analytics and launch Dotti, the industry’s first CRM sales system tailored for pharmacies, she sold Palm Harbor Pharmacy to another independent owner in October 2023. With the official launch of Dotti in January 2024, Dr. Mathey continues to innovate, aiding pharmacies in maximizing their data for profitability and growth. Through ATRIUM24 and Dotti, she and her team “connect the dots” for sales and marketing initiatives, empowering pharmacies with cutting-edge tools.

Jen Rolewski

Director of Sales and Operations

Jen Rolewski is relentless in developing and testing marketing programs for your independent pharmacy. Leading the team as the Director of Sales and Operations, she brings her 20 years of medical sales experience to ATRIUM24. Jen will help you develop your brand and find new ways to grow your business and dominate your market.

Jen has over a decade worth of experience and has held many different roles and positions within the health care industry. Jen has previously worked with pharmaceutical giant Eli Lilly & Company where she focused on selling multiple products across a multitude of specialties. Jen’s father was a pharmacist who owned and ran his own pharmacy for many years. She understands the importance of independent pharmacies as a staple to the community to provide not just medications but care and compassion to patients!

Anne West Circle

Dr. Anne West

Clinical Pharmacist

Dr. Anne West, PharmD, started her career in pharmacy as an intern in 2009. She graduated magna cum laude from The University of Florida College of Pharmacy in 2013 and spent the beginning of her career in big box retail positions.

Over the years she was able to serve a large community and hone her skills not only as a pharmacist but as a patient care advocate and leader within the pharmacy. Craving deeper relationships with patients and the ability to expand her craft she made her move into the world of independent pharmacy by joining Palm Harbor Pharmacy in early 2022. After developing and fine-tuning various clinical programs within the pharmacy, she joined Atrium24 to share her expertise on a larger scale. Within Atrium24 Annie focuses on clinical initiatives and member-specific projects.

Tiffany Walters

Marketing Coordinator

With a unique blend of social media expertise and sharp business acumen, Tiffany Walters infuses her passion for connection and innovation into the Atrium24 team. As the Marketing Coordinator, Tiffany excels in synthesizing market trends with actionable strategies to enhance our brand’s presence. She is committed to articulating the strengths of Atrium24 and Dotti, ensuring each communication reflects our dynamic offerings.

Tiffany’s extensive experience in digital marketing and her deep understanding of pharmacy owners’ unique challenges allow her to create bridges between our solutions and your business needs. She is dedicated to illuminating the unparalleled support Atrium24 provides, granting you access to our tailored solutions that broaden your reach and magnify your impact.

Within Atrium24, Tiffany bolsters our mission to drive pharmacies toward unprecedented success. She adeptly combines data with creativity, playing a crucial role in sustaining the essence of our business.

Need A Speaker?

If you are interested in attending these events, please contact the respective representatives.

If you are interested in having Atrium24 attend your event or hiring Dr. Nicolette Mathey to speak, learn more here!

Dr. Nicolette Mathey
The Meaning Behind


The meaning of ATRIUM24 is built on two fundamentals that make up the core of our business.

The first fundamental piece, Atrium, means a constant heart. The atrium is part of your heart and has the core function of pumping blood. The second piece, 24, represents 24 hours in a day. We are at the heart of your business, the “atrium” pumping marketing, consulting, and data into your independent pharmacy 24 hours a day.

Another meaning of the word atrium is a focal gathering point of the building, which yields light and transparency. We encompassed this meaning of the word atrium, by connecting, gathering, and networking with independent pharmacies.

At ATRIUM24 we embody the full intent of our name by building strong relationships and supporting our passions for our fellow pharmacy owners, their employees, patients, and prescribers.

Pharmacist at Desk

Our Mission

Actionable Data For Independent Pharmacies  

At ATRIUM24 our goal is to provide independent pharmacies with the tools they need to run a profitable pharmacy. We are constantly working on creative ways to innovative.

Ready To Start?

Register today to start connecting the dots for Your pharmacy’s sales & marketing initiatives!