Who We Are
Atrium24 began in 2019 as a consulting partner for independent pharmacies, empowering owners to thrive in an evolving industry. Along the way, we identified a critical need for better tools to help pharmacies build lasting relationships with prescribers. In 2024, we launched Dotti—a powerful sales and marketing platform designed to transform how pharmacies connect, communicate, and grow. Today, Atrium24 is proud to be a technology company driven by innovation and the success of pharmacy owners nationwide. With Dotti, we help independent pharmacies stay ahead and thrive in a competitive landscape.
Dr. Nicolette Mathey
Pharmacist | Founder, ATRIUM24 & DottiCRM | Industry Innovator & Speaker
Dr. Nicolette Mathey is a pharmacist, entrepreneur, and industry innovator dedicated to advancing independent pharmacy success. Her career began at 16 as a Walgreens cashier, progressing through pharmacy technician and manager roles while earning her Doctor of Pharmacy degree from the University of Florida in 2010.
She quickly gained recognition in the field, launching outpatient pharmacies and transitions of care programs at BayCare Health System before joining Pharmacy Development Services (PDS), where she helped scale the company from 300 to 1,300 pharmacies through data-driven growth strategies.
In 2019, Nicolette founded ATRIUM24, a leading consulting firm for independent pharmacies. Recognizing a major gap in sales and marketing infrastructure, she and her team bootstrapped Dotti, the first CRM sales system designed specifically for pharmacies. Launched in January 2024, Dotti “connects the dots” between sales, marketing, and operations—transforming how pharmacies engage with prescribers and patients.
In addition to software innovation, Nicolette has direct pharmacy ownership experience, having acquired Palm Harbor Pharmacy in 2017 and successfully exiting in 2023. She later founded Achieve Pharmacy (2024), a 503B fulfillment model bridging online pharmacy convenience with FDA-regulated compounded products. That same year, she launched ATRIUM24 GPO, leveraging independent pharmacies’ collective buying power while vetting 503B cGMP facilities to ensure top-tier outsourcing solutions.
A recognized industry leader, Nicolette is a sought-after speaker at national conferences, including NCPA, McKesson IdeaShare, Cardinal RBC, and AmerisourceBergen (Cencora) ThoughtSpot.
Through Dotti and ATRIUM24, Nicolette continues to drive innovation, automation, and strategic growth, helping pharmacies compete in an evolving healthcare landscape.
Ed Roberto
Advisor
Mr. Edward Roberto serves as a Mentor at Atrium24. He has been an active entrepreneur, angel investor, and more recently a limited partner in venture capital funds across the United States.
His expertise include business strategy, equity financing, positioning firms for significant growth, merger & acquisition integration, and IPO. Ed strives to drive positive impact on operational, financial, and technical matters.
Marvin Scaff
Chief Technology Officer
Marvin Scaff is a seasoned entrepreneur and technologist with deep expertise in AI, knowledge graphs, and enterprise security. As former CTO of Mach49, he guided tech strategy for startups backed by Global 1000 companies. Previously, he led innovation at Tulli.ai and Dex Imaging, securing over 15 patents. He co-founded Dabbl, raising $6.8M in Series A funding. An Entrepreneur-in-Residence at SVIC, he supported high-growth ventures, including ArcSight (acquired by HP for $1.6B). Marvin is a passionate problem-solver, software architect, and cycling enthusiast with a love for Shiba Inus and gourmet cooking.
Gary Clarke
Chief Financial Officer
Gary Clarke is a senior finance leader with 30 years of experience at the intersection of finance, strategy, and technology. He has led and advised high-growth startups in Molecular Diagnostics, Genomics, Gen AI, SaaS, and Clean Energy, raising $500M in capital and achieving successive exits, including an IPO. He was most recently the CFO and Head of Venture Finance and Economics with Mach49. Previously, he founded and led Trelar Logistics, Hy9, and Precision Epigenomics. His early career includes roles at Netscape, Amazon, and Vignette, following service in Army Special Operations. He holds a BS from the College of Charleston and a PMD from Harvard Business School.
Jen Rolewski
Director of Sales and Operations
Jen Rolewski is relentless in developing and testing marketing programs for your independent pharmacy. Leading the team as the Director of Sales and Operations, she brings her 20 years of medical sales experience to ATRIUM24. Jen will help you develop your brand and find new ways to grow your business and dominate your market.
Jen has over a decade worth of experience and has held many different roles and positions within the health care industry. Jen has previously worked with pharmaceutical giant Eli Lilly & Company where she focused on selling multiple products across a multitude of specialties. Jen’s father was a pharmacist who owned and ran his own pharmacy for many years. She understands the importance of independent pharmacies as a staple to the community to provide not just medications but care and compassion to patients!
Dr. Anne West
Clinical Pharmacist
Dr. Anne West, PharmD, started her career in pharmacy as an intern in 2009. She graduated magna cum laude from The University of Florida College of Pharmacy in 2013 and spent the beginning of her career in big box retail positions.
Over the years she was able to serve a large community and hone her skills not only as a pharmacist but as a patient care advocate and leader within the pharmacy. Craving deeper relationships with patients and the ability to expand her craft she made her move into the world of independent pharmacy by joining Palm Harbor Pharmacy in early 2022. After developing and fine-tuning various clinical programs within the pharmacy, she joined Atrium24 to share her expertise on a larger scale. Within Atrium24 Annie focuses on clinical initiatives and member-specific projects.
Tiffany Walters
Marketing Coordinator
With a unique blend of social media expertise and sharp business acumen, Tiffany Walters infuses her passion for connection and innovation into the Atrium24 team. As the Marketing Coordinator, Tiffany excels in synthesizing market trends with actionable strategies to enhance our brand’s presence. She is committed to articulating the strengths of Atrium24 and Dotti, ensuring each communication reflects our dynamic offerings.
Tiffany’s extensive experience in digital marketing and her deep understanding of pharmacy owners’ unique challenges allow her to create bridges between our solutions and your business needs. She is dedicated to illuminating the unparalleled support Atrium24 provides, granting you access to our tailored solutions that broaden your reach and magnify your impact.
Within Atrium24, Tiffany bolsters our mission to drive pharmacies toward unprecedented success. She adeptly combines data with creativity, playing a crucial role in sustaining the essence of our business.
Dawson Schachter
Product Manager
A broadly experienced product leader with a track record of driving innovation across technology and venture building, Dawson specializes in transforming lofty, strategic ideas into market-ready solutions. Dawson’s over a decade of experience spans work on enterprise platforms, AI-driven product development, and creating scalable growth strategies for startup’s and complex enterprise organizations alike. With a demonstrated ability to lead cross-functional teams and align product initiatives with business objectives, Dawson brings a creative vision, technical expertise, and pragmatic approach to unlocking new avenues of growth.
Dawson’s professional journey has been defined by solving complex challenges at the intersection of technology and business strategy. From developing enterprise applications for electric vehicle infrastructure to building next generation software for the construction industry to updating Broadway with tech innovations, Dawson has consistently demonstrated an ability to translate innovative concepts into tangible, high-impact products that drive meaningful business transformation.
Justin Echternach
Senior Software Engineer
As a Senior Software Engineer, I bring over two decades of experience building highly scalable web applications and robust integration processes, including critical solutions for large enterprise benefits platforms. My work involves architecting and maintaining systems that handle high-volume data, ensuring seamless connectivity and optimized performance across complex environments. With a deep background in system integration and data migration, I’m passionate about delivering reliable, maintainable solutions that empower organizations to grow and adapt with confidence.
Need A Speaker?
If you are interested in attending these events, please contact the respective representatives.
If you are interested in having Atrium24 attend your event or hiring Dr. Nicolette Mathey to speak, learn more here!
ATRIUM24
The meaning of ATRIUM24 is built on two fundamentals that make up the core of our business.
The first fundamental piece, Atrium, means a constant heart. The atrium is part of your heart and has the core function of pumping blood. The second piece, 24, represents 24 hours in a day. We are at the heart of your business, the “atrium” pumping marketing, consulting, and data into your independent pharmacy 24 hours a day.
Another meaning of the word atrium is a focal gathering point of the building, which yields light and transparency. We encompassed this meaning of the word atrium, by connecting, gathering, and networking with independent pharmacies.
At ATRIUM24 we embody the full intent of our name by building strong relationships and supporting our passions for our fellow pharmacy owners, their employees, patients, and prescribers.
Our Mission
Actionable Data For Independent Pharmacies
At ATRIUM24 our goal is to provide independent pharmacies with the tools they need to run a profitable pharmacy. We are constantly working on creative ways to innovative.
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