Sales and Marketing 101 Virtual training Cohort

This 6 week well rounded Sales and Marketing Virtual Cohort will not just cover the basics of sales and marketing training but it will give you / your sales rep the sales skills, techniques and strategies to be successful in your efforts.

Each week we will cover a new topic that will also have downloadable resources. There will also be a LIVE questions and answer portion.  This time frame will allow for consistent reinforcement of learning and actionable items.

Who this training is ideal for?

This training is great for the pharmacy that is thinking of hiring a rep, already has a rep in place or if someone on your team is going to be doing the sales and marketing efforts for your pharmacy.

Week 1: How to get your rep started – On boarding, Orientation

• Sales Rep Job Post
• Offer Letter
• Position Agreement Examples

Week 2: Planning / Targeting- Reports to Run, Building a CRM

• Dr Detailing Targeting
• Routing Guidelines
• Expense Reporting Guidelines

Week 3: Marketing Materials and Branding- What materials you should be using, Building a War Binder.   

• AtoZ Marketing Materials
• Prescriber Speciality list

Week 4: Relationship building, asking questions- Active listening and Question asking.

• Effective Question guide
• Lunch Pearls
• Sign-In Sheet

Week 5: Sales Performance / KPI’s- How to track Sales Progress

• Time Management Breakdown
• Sales Rep KPI Sheet
• Weekly Metrics Template

Week 6: Pharmacy / Sales Rep workflow- Processing Scripts, Pharmacy and Sales rep relationships.

• Internal Audit Checklist
• Workflow Spreadsheet

– Mondays – 

Resources loaded into ATRIUM24’s Portal

– Tuesdays – 

Webinar: Weekly Content and Live Q&A

– Thursdays – 

Video Replays Uploaded to ATRIUM24’s Portal