In the digital era, where information is just a click away, standing out as an independent pharmacy can seem like a daunting challenge. However, with the rise of social media, independent pharmacies now have the tools at their fingertips to enhance their visibility,...
ATRIUM24
Tips and Tricks For Our Industry
Unlocking the Potential of Printed Marketing Materials in Pharmacy
In the digital age, the essence of face-to-face interaction and tangible materials can often be underestimated, particularly in the healthcare and pharmaceutical industry. For pharmacy owners, establishing a strong connection with local doctors and healthcare...
Unlock Patient Growth in 2024: A Guide to Prescriber Marketing for Independent Pharmacies
Introduction Are you struggling to compete with chain pharmacies and online services? In today's market, it's crucial for independent pharmacy owners to find innovative strategies to not just survive but thrive. One powerful approach is prescriber marketing—a strategy...
Building Lasting Prescriber Relationships with Semaglutide and Tirzepatide
Introduction In today's fast-paced healthcare sector, Semaglutide and Tirzepatide are emerging as popular medications, owing to their patient-friendly benefits. As an independent pharmacy owner, the popularity of these compounds offers an excellent opportunity to...
Leverage Semaglutide & Tirzepatide Marketing for Stronger Prescriber Bonds
Introduction As the medical landscape continues to evolve, new therapeutic treatments rise to the forefront of patient care. Semaglutide and Tirzepatide, for instance, are among the latest to gain a sweeping momentum. Doctors and patients alike are beginning to...
How to Launch a New Product or Service in Your Pharmacy
How many times have you brought a new product or service into your pharmacy, only to have it sit on the shelf? At ATRIUM24, we hear it all the time from our network of pharmacy owners. We're even guilty of it here at Palm Harbor...
E-Commerce 101: Starting Your Own Online Store
Norman Rockwell’s iconic 1939 painting, “The Pharmacist,” looks old-fashioned in just about every sense. From the clothes on the subjects to the antiquated jars clogging the pharmacist’s workspace, it’s clear that it is representative of a time gone by. As a team of...
Social Media Marketing (Part II): What and When to Post
In social media, as it is with most things digital marketing, content is king. In fact, the words a company uses on its website and even in its social media posts can contribute to where the page appears within search rankings. Optimizing that content for certain...
Social Media Marketing (Part I): Where and How to Post On Social Media
By now, there’s a good chance you’re one of the 1.73 billion people considered “daily active users” on Facebook. Your pharmacy might even be one of the 90 million small businesses that use Facebook to communicate with customers and promote their offerings. But we...
Leveraging Local Providers to Build Your Business
Leveraging Local Providers to Build Your Business By Dr. Nicolette Mathey From next-generation genetic sequencing to immunotherapy and telehealth, the focal areas in Deloitte’s list of top 10 health care innovations are all across the board. While the subject matter...
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