Boost Your Business and Your Patients’ Health with Our “Cash Clinical” Program
By Dr. Nicolette Mathey

As pharmacists, we all dream of those moments where we can say that we got to go above and beyond to help someone. Filling prescriptions certainly helps patients, but it’s the little things — remembering a patient’s prior history with a drug or answering a new Mom’s frantic text message — that makes it worthwhile. Being able to practice that type of clinical? That’s the sweet stuff.

But as everyone knows, if you want dessert, you have to eat your veggies first. And for independent pharmacists like us, the veggies are those mundane tasks like filling a script for metoprolol, complying with PBM audits and stomaching DIR fees. While the only way to get rid of those veggies is to dutifully eat them, what if I told you there was a way to treat yourself to more dessert and boost your bottom line?

That’s the premise of ATRIUM24’s new online programming: Cash Clinical. The goal of the program is to guide independent pharmacists down a pathway to healthier patients and profits.

As part of the program, we’ll introduce case studies on a few particularly successful pharmacies who have found their niche with supplements, clinical testing, patient consultations and workshops. After explaining the value of these additional services and offerings, we’ll dive deep into how you can adopt a similar model in your business.

To kick off the Cash Clinical series, ATRIUM24 has partnered with a real pioneer in the clinical testing arena. TW Taylor and Jaime Reid from Williamsburg Drug in Virginia have incredible insight that we can’t wait to share with you. Per TW, did you know the average GNC sells more than $500,000 a year in supplements alone? And that’s at a gross profit of at least 50%. Imagine being able to augment your bottom line with an extra $250,000 without the headaches of third-party reimbursements.
Your patients are already buying these products, and they already trust you with their prescription drugs, so why not give them the option to buy their supplements from you?

The ATRIUM24 Cash Clinical program will go into detail about everything from initiating conversations with customers about supplements to implementing a workflow. We can also help you with ordering privately labeled supplements adorned with your pharmacy name and logo, two foundational pillars of the brand that your customers already know and trust.

It’s important to remember that proper high-quality supplements can actually aid patients in getting off certain prescription drugs, which is a significant benefit to your patients.

With the Cash Clinical program, we’ll work with you to ensure your pharmacy can suggest the right supplements to patients through programmatic testing. Food sensitivity and micronutrient testing are just two of the methods pharmacies can use to identify the root cause of a patient’s problems and find suitable supplements to treat it.

ATRIUM24 suggests starting with eight basic supplements, and we can’t wait to talk with you about each of them and how these supplements can help your patients and your business.

We’ll have more information in the coming days and weeks about how to register for the program, so stay tuned! The cohort is set to launch in early June, and current ATRIUM24 members will have early access! In the meantime, to learn more about ATRIUM24 membership, please visit to fill out our contact page and we’ll send you more information.